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Amazon launched a program for Indian handicrafts. Local artisans say it’s not working -Rest of world
Project type
Editorial, tech, culture
Amazon Karigar was launched in India in 2017. The program now has 1.6 million handicraft sellers. Artisans in Kutch, a region with a strong handicrafts tradition, say their sales through Amazon are lackluster. Artisans say the site treats their crafts like any other industrially produced product.
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